OUR TRAVEL GURUS

Share their unique stories of traveling the globe and offer their expert Tips and Tricks for happier traveling & awesome adventures.
Test Blog 12 10 2017
Posted By : john Linch /0
Posted On : 12 Oct, 2017

XTREME : ik-'strem - Adjective
"EXCEEDING THE ORDINARY, USUAL, OR EXPECTED, OF, RELATING TO, OR BEING AN OUTDOOR ACTIVITY OR A FORM OF A SPORT THAT INVOLVES AN UNUSUALLY HIGH DEGREE OF PHYSICAL RISK."
ADVENTURES : ad-'ven-chars - Noun
"AN UNDERTAKING USUALLY INVOLVING DANGER AND UNKNOWN RISKS; THE ENCOUNTERING OF RISKS; AN EXCITING OR REMARKABLE EXPERIENCE."XTREME : ik-'strem - Adjective
"EXCEEDING THE ORDINARY, USUAL, OR EXPECTED, OF, RELATING TO, OR BEING AN OUTDOOR ACTIVITY OR A FORM OF A SPORT THAT INVOLVES AN UNUSUALLY HIGH DEGREE OF PHYSICAL RISK."
ADVENTURES : ad-'ven-chars - Noun
"AN UNDERTAKING USUALLY INVOLVING DANGER AND UNKNOWN RISKS; THE ENCOUNTERING OF RISKS; AN EXCITING OR REMARKABLE EXPERIENCE."XTREME : ik-'strem - Adjective
"EXCEEDING THE ORDINARY, USUAL, OR EXPECTED, OF, RELATING TO, OR BEING AN OUTDOOR ACTIVITY OR A FORM OF A SPORT THAT INVOLVES AN UNUSUALLY HIGH DEGREE OF PHYSICAL RISK."
ADVENTURES : ad-'ven-chars - Noun
"AN UNDERTAKING USUALLY INVOLVING DANGER AND UNKNOWN RISKS; THE ENCOUNTERING OF RISKS; AN EXCITING OR REMARKABLE EXPERIENCE."

At Extreme Adventures Worldwide, it is our mission to do our part to positively contribute to the wellbeing of the planet, through personal transformation, education, conscious travel, eco-friendly adventures, profound life experiences, and humanitarian service.

We are a global transformational adventure travel company and worldwide community of conscious travellers. We live by the mantra that no matter where we travel in the world, we should always leave the place a little better than it was when we arrived.

Our community of Travel Gurus, are storytellers - writers and bloggers - but they don’t just talk about travel and adventures, they are actually out there doing it. They are living proof that travel has the power to radically transform a person for the better.

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Test 2 10-12-2017
Posted By : john Linch /0
Posted On : 12 Oct, 2017

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YouTube Link
Posted By : john Linch /0
Posted On : 13 Oct, 2017

AdWords will allow you to target operating systems for both Display Campaigns and Video Campaigns. When it comes to Search, you can’t target a specific operating system. You can, however, create an OS-based audience using Google Analytics. Once this audience is built, you can remarket to an iOS audience with "iPhone"-oriented ad texts. Speaking at Wolfgang Essentials this year, Wil Reynolds showed clips of people talking through their decision to click in SERPs. It’s incredible to see people skipping over year-old content before clicking an article that mentions "iPhone." Why? Because that user has an iPhone. That’s the power of relevancy.

What does this mean for digital marketers?

As soon as you read about iPhone users spending three times more than Android users, I’m sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users?

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What does this mean for digital marketers?
Posted By : john Linch /1
Posted On : 13 Oct, 2017

On average, Android users spend $11.54 per transaction. iPhone users, on the other hand, spend a whopping $32.94 per transaction. That means iPhone users will spend almost three times as much as Android users when visiting an e-commerce site.

Slightly smug that I’ve finally answered my question, how do we turn this from being an interesting nugget of information to an actionable insight?

 

What does this mean for digital marketers?

As soon as you read about iPhone users spending three times more than Android users, I’m sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users?

You’re right. In both Facebook and AdWords, you can use this information to your advantage.

Targeting operating systems within Facebook

Of the "big two" ad platforms, Facebook offers the most direct form of operating system targeting. When creating your ads, Facebook’s Ad Manager will give you the option to target "All Mobile Devices," "iOS Devices Only," or "Android Devices Only." These options mean you can target those high average order value-generating iPhone users.

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How and Why To Do It
Posted By : Admin/0
Posted On : 14 Oct, 2017


Split Testing Your Content Marketing Campaigns: How and Why To Do It

How much do you know about split testing?

Chances are, you’re familiar with its role in helping to boost the conversion rate of an email, a web page, or an ad.

But have you ever considered that split testing could help boost the performance of your content marketing campaigns?

Despite its prevalence in landing page conversion rate optimization, a split test can actually be applied to most situations in which we want to optimize performance.

Including a content marketing campaign.

According to CMI’s most recent survey of content marketing trends, 88% of B2B companies are using content marketing:

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